Corporate identity is the group of attributes and values a company has: its “personality”, its reason of being, its spirit and soul. The image reflected by the “company’s personality” will make the company identifiable and different from the rest and it will also determine its importance in the business world. Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable. Your company’s corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, folder, inserts, envelope, etc.

A strong corporate identity augments your company's presence in the market. It differentiates your business from other similar businesses and makes your competitors stand up and take notice. A company with established corporate identity taps more target audience and creates longer-lasting impressions on consumers than companies without.